Beauty Gives Back: Brands Supporting Communities During the Pandemic
The COVID-19 pandemic has challenged individuals and businesses alike, but it has also highlighted the incredible capacity for generosity within the beauty industry. In a heartwarming initiative inspired by Amanda Zedd’s concept of “tutorials to make a difference,” this post delves into how various beauty brands have stepped up to support communities during these trying times. Not only do these efforts showcase the power of beauty in creating a sense of normalcy, but they also emphasize the importance of giving back.
In a world where many are struggling, the beauty community has found creative ways to contribute. This article will explore some standout brands that have made significant donations and contributions, alongside a simple yet effective natural makeup look that incorporates their products. Let’s dive in!
Brands Making a Difference
The following brands have demonstrated a commitment to social responsibility during the pandemic by giving back to those on the front lines and communities in need:
- Glow Recipe: This New York-based skincare brand donated over $80,000 worth of products to medical professionals across the U.S., ensuring that they had access to nourishing skincare during these demanding times.
- Glossier: Known for its minimalist approach, Glossier brought forth the launch of its hand cream early and donated thousands of products to healthcare workers. Their priming moisturizer remains a fan favorite, known for its lightweight feel and effective hydration.
- Ultraviolet: This Australian sunscreen company played a vital role in supporting local hospitals by contributing to goodie boxes that included essential skincare products.
- Go-To Skin Care: Go-To mobilized quickly to produce thousands of bottles of hand sanitizer for hospitals, while also donating hand creams to essential workers.
- Trini London: They launched a commendable initiative by sending a bundle of products to frontline workers in the UK, demonstrating appreciation for their hard work with daily surprises.
- Milk Makeup: This innovative brand contributed 100% of proceeds from one day of sales to New York City’s emergency relief fund and donated a substantial amount of product to first responders.
- Ilia Beauty: Committed to aiding hunger relief efforts, Ilia donated $50,000 to Feeding America, showcasing their dedication to fighting food insecurity.
- Clarins: With an impressive output, Clarins produced hundreds of thousands of bottles of hand sanitizer for hospitals, reinforcing their commitment to community health.
Creating a Natural Makeup Look
Now that we’ve explored how these brands have given back, let’s shift our focus to a simple and fresh makeup look that integrates some of these fantastic products.
Essential Steps for Your Makeup Routine
- Prep Your Skin: Start with a hydrating mist such as Glow Recipe’s Watermelon Glow Ultra-Fine Mist, followed by a lightweight moisturizer like Glossier’s Priming Moisturizer. Don’t forget your sunscreen—Ultraviolet’s Supreme Screen SPF 50 provides a juicy, moisturizing finish.
- Foundation: For a natural glow, consider using Trini London’s BFF Cream, which adapts to your skin tone, or Glossier’s Stretch Concealer for subtle coverage where needed.
- Eyes and Brows: Use Milk Makeup’s Cush Fiber Brow Gel to define your brows, giving them a polished yet soft appearance.
- Cream Blush: Add a pop of color with Honest Beauty’s Cream Cheek Blush in Coral Peach, which is surprisingly pigmented and brightens the complexion.
- Lips: Finish off your look with a nourishing lip oil from Clarins for a subtle tint and shine.
Conclusion: The Power of Generosity
The beauty industry’s response to the pandemic serves as a reminder of the profound impact brands can have on their communities. By stepping up and offering support, these companies not only enhance their reputations but also foster a spirit of unity and human kindness.
As we continue navigating through challenges, it’s inspiring to see how beauty can play a role in making a difference. If you’ve come across any brands that have been particularly generous during this time, please share your thoughts below! Together, we can celebrate and support the efforts of those striving to create a positive impact.
For more information on beauty brands committed to social responsibility, check out GirlCult.